Beliefs are powerful. They provide the inspiration that starts the journey to improvement, to change, to success. But while a single person can set a goal, it takes support and expertise to reach the finish line. There are many barriers along the way, real and imagined, seen and unseen that can derail someone on their journey. This is as true in the work TCS does as it is in a marathon.
This campaign celebrates marathon runners, but more importantly, it recognizes and honors the support system those runners need to succeed. From family to friends, coaches, training partners and colleagues to all those at TCS involved in race day preparation and everyone needed to orchestrate the actual event, “We Believe” celebrates those who provide the encouragement and expertise for runners to break through the wall and build on the belief that they can run 26.2 miles.
TCS is where beliefs turn into reality because they are a team with innovative contextual knowledge, passion and vision, applied to each step of the journey. They sponsor running, not just as a shared value, but as a manifestation of what they do in the workplace applied to real life.
This isn’t just a sponsorship. This is who we are, it’s what we believe.