To re-launch The Vitamin Shoppe’s BodyTech product line under their brand campaign “Victory is Yours,” we created a series of short films featuring Matthias McKinnon, a former NFL-hopeful turned fitness influencer. McKinnon was chosen as the BodyTech Ambassador by The Vitamin Shoppe’s Instagram followers. His raw, unstaged, impressive performances were fueled entirely by the BodyTech products featured, which engaged and inspired the brand’s social followers, captured a whole new audience and reinvigorated sales. The campaign also highlights the genuine bond between The Vitamin Shoppe’s highly knowledgeable, passionate employees and their customers.