Looking to jumpstart sales and dust off their brand, The Vitamin Shoppe needed a rallying cry, both internally and externally.
Unlike most retailers, they offer something that makes them truly unique. Their band of freakishly knowledgeable, loyal, passionate employees are genuinely eager to guide customers, whether their wellness journey is made up of baby steps or gigantic leaps. They understand that no matter where you are on your journey, chances are, you wish you were doing a little better.
The "Victory is Yours" campaign acknowledges that The Vitamin Shoppe will lift you up and welcome you in, no matter what your level of fitness might be. But also acknowledges that ultimately, it’s up to you to make it happen — and victory will be yours.
The work highlights both employees and customers in thirty pieces of social media, digital films and in-store creative.